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The Washburn-Crosby Company created the Betty Crocker brand of goods in the United States. Today, General Mills is the owner of the Betty Crocker brand. Baking mixes, kitchenware, syrups, and ice cream toppings are all part of the Betty Crocker product line. The business also sells a variety of foods that have been food-dyed. The first Betty Crocker cookbook was released in 1950, while the brand initially appeared as a newsletter in 1921. The company introduced a range of fruit snacks in 1996. The Betty Crocker name is synonymous with delectable baking and cooking, and consumers worldwide rely on the company's products. Betty Crocker has everything you require to make your upcoming bake sale or party a success, from cookies and cake sprinkles to icing and food coloring. And when you simply don't have the time or the energy to bake from scratch, Betty Crocker has you covered with a wide selection of delectable cake, cookie, and other mix options. Betty Crocker is here to help you make delicious memories that will last a lifetime, whether you're an experienced baker or you're just getting started in the kitchen.